Look and design 26

Make it yours without touching code.

Starter themesMetro, Fynbos, Karoo, Coastal and Harbour, each with its own colours, fonts and shapes, and a matching home page.
See a demo, use a demoEvery live demo design is included: install clean or with a demo, then reuse any of its sections, backgrounds, banner pictures, home page layout or look in your own store. Change your mind any time: switch demos in one click and switch back.
Home page layoutsUse any starter theme's home page layout with any theme's look. Your own pictures move into it and only the empty spots get placeholder pictures.
Live theme previewSee colours, fonts, buttons and the header change as you pick them.
Any Google fontCopied onto your store, so shoppers' browsers never contact Google.
Heading weightBold, semi-bold, or light and elegant headings, lovely with serif fonts.
Light and dark modeShoppers choose, with a separate logo for each mode.
Logo, colour and taglineWith instant previews of your header in light and dark.
Logo for phonesA compact version of your logo for phones and tablets, with its own dark mode version, so a wide logo never shrinks too small.
Site iconUpload your own, or get a neat one made from your store name and brand colour automatically.
Page widthFrom standard to extra wide, edge to edge or any custom width.
Product page layoutThree picture sizes, thumbnails below or beside the picture, and tabs where you want them.
Picture backgroundsSoft, white or any colour behind product pictures and thumbnails, separately for light and dark mode.
Product card boxesKeep product cards as they are, or set each one in a box: clean outline, soft card, lift and glow, framed picture or a brand-colour accent. Every card in a row lines up evenly.
Badge coloursYour own colours for the Sale, New and Sold out badges.
Search box stylesRounded, boxed with a button, underlined, an icon that expands into a search box, or just an icon, at the width you choose, with its own shape, background, border, button colour and height.
Button stylesSquare, rounded or pill; solid, outline, soft tint, gradient or raised; three sizes, capitals and hover effects, all in the page builder.
Header layoutMenu beside the logo or on its own row underneath, for stores with a long menu.
Phone header layoutsOn phones, icons in one row beside the logo, in two rows for a bigger logo, in an app-style bar at the bottom, or a centred logo with everything else in the menu.
Sign-in buttonShow the account as an icon, a round icon with "Sign in / My account" beside it, or a clear "Sign in" button in your brand colour.
Payment badgesOutlined, solid, white cards or plain text, in three sizes and on the left, centre or right.
Social media iconsYour Facebook, Instagram, TikTok, X, YouTube, LinkedIn, Pinterest and WhatsApp pages as icons in the footer, top bar and phone menu: round, square, outline or plain, in each network's colour, your text colour or your brand colour.
Try every themeAn optional Themes menu lets visitors see the store in each starter theme.
Readable photo bannersA soft shade behind banner text keeps it clear on bright photos like sky, sea and sand.
Mobile-firstEvery page works beautifully on phones: a header that tucks away as you scroll, department shortcuts under the search, a step-by-step slide-out menu and an optional app-style bar at the bottom.
Custom CSS and codeAdd your own styling (with extra CSS for wide screens and phones, a live preview and the last 10 versions) plus verified tracking or chat code that can wait for cookie consent, all from the admin. Updates never overwrite it and the Code check stays clean.

Pages and content 35

Build any page from ready-made sections, with a live preview.

Page builderDrag in sections, edit them live, save drafts and publish when ready.
Icon libraryOver 80 line icons in your theme's colours for menu items, trust blocks and feature groups, with a searchable picker. Menu icons beside or above the name, or icons only.
Easy editingEach section's parts on their own tabs, one-click on/off switches and drag-and-drop to reorder slides, banners and logos.
Hero sliderPhoto, tinted, gradient or solid slides in any colour, your own HTML and CSS slides, YouTube videos and five transition effects, in five heights and in a set or random order, pausing under the mouse or sliding on.
Sale slidesTurn a slide into a sale banner: your products cut out and shown big, was and now prices with the saving, ticked key features and a countdown, on bold backdrops like a spotlight, neon grid, speed stripes or a sky-to-sea horizon. The slide can hide itself when the sale ends.
Picture sizes per screenSet the picture size of each slide, Promo Block and Middle Banner separately for computers, tablets and phones, up to extra large. Large Promo Block pictures lose their empty margins automatically, so the product fills the space.
Slide stylesStyle every slide on its own: text left, right or centred, six button styles, animated labels and text, accent lines and colour glow or shade from any side.
Photo focusChoose which part of a banner photo stays in view, so heads and products are never cut off.
Promo BlocksThree small banners beside or under the hero slider, each with its own colours, gradient, photo, border, picture size and style, and a frosted glass frame that lifts a dark product off a dark block.
Picture libraryReuse any picture already on your store, or ones you put in an images folder on your server. Big pictures are shrunk automatically when you upload them.
Showcase lookA fancier hero slider: brand-colour glow, text that rises in, a price sticker and Promo Blocks that lift and shine.
Middle BannersTwo to four banners further down the page: pictures or videos with descriptions and buttons, ready-made gradients, borders, square or rounded corners and the same styles as the hero slides.
Banner picture layoutsPut the picture in the corner, half and half, on top or faded behind the text, in any size and shape, with its white background removed automatically.
Category promo cardsBig cards for your categories, each with a banner, three product pictures, how many items it has and a Shop button. No banner yet? One is made from your brand colour and a product photo.
Product listsBestsellers, deals, top rated, a category, a collection or products you pick, in columns and rows or as a slider.
Second picture on hoverShow another picture of the product when shoppers point at it, with a choice of effects.
Image with textA picture beside your story, in a standard look or an elegant one with fine lines, a framed picture and a quiet button.
Trust blocksShort reasons to buy, like free delivery and easy returns, in five styles.
Customer reviews sliderReal product reviews as a slider or grid, hand-picked or chosen automatically.
Google reviews sliderYour Google rating and reviews in four styles: cards, speech bubbles, a spotlight or a wall. Fetched from Google or typed in.
Brand logo stripContinuous scroll, slide, fade or zoom, each logo linking where you choose, from small to really big, and clear on phones.
Side columnsPut pictures, videos, text, buttons, contact details or your own HTML beside the text on any page, on the left or right.
Google MapsA map of your store or any place: beside your details (left or right, three widths), big with your details on a card in six positions, just the map, or an edge-to-edge strip, at any height and with its own phone height. Normal, black and white or dark, and small in the footer too. Loads only when the visitor asks, for privacy.
Searchable features listGroups of features with jump links and a search box that finds any feature as you type.
Friendly page not foundA helpful 404 page in your store's design, with search, your categories and popular products.
Follow us sectionYour social media pages as cards with a Follow button, a slim strip or big round icons, on any page.
Rich text editorHeadings, lists, quotes, dividers and links, with full-screen writing.
Scrolling tickerAt the top, the bottom or both, with your own messages.
Pop-upsFor notices and promotions, with triggers, schedules and a newsletter sign-up.
Header editorShow, hide or rename every part of the header: top bar, logo, search, phone number, icons, the departments button, menu links and the phone menu.
Footer editorBuild the footer in the page builder: columns with headings, pictures, text, links and your own HTML, plus the wording of the bottom line.
Menus and footerYour own menu with dropdowns, and footer columns with text, pictures and links.
Earlier menusBring back a menu you replaced, from its history or a nightly backup.
Scheduled publishingWith full version history for every page.
Your own wordingChange any word on the store, like Shipping to Delivery, in one place.

Products and catalogue 31

Everything you need to list and organise what you sell.

Shopping experience 17

Fast, friendly and easy on every screen.

Fast searchFront and centre, by name or SKU, with every result sorted and paged like any product list.
Product list pagingPage numbers, a Load more button or lazy loading (infinite scroll) for departments, brands, collections and search results, with as many products per page as you like and an optional "See all" button. The sort is kept, Back returns to the same spot, and search engines still get plain page links.
Quick viewAnd an "Added to cart" pop-up, so shoppers stay on the page.
Picture zoomZoom inside the picture, a magnifying glass or a zoom window beside it, at 2× to 4×.
Full-screen viewerEvery picture of the product in a lightbox, with arrows, swiping, thumbnails, and tap, pinch or scroll to zoom.
Live pricesTotals update as the option and quantity change.
Wishlist and compareSave favourites and compare two to four products side by side.
WhatsApp buttonA floating chat button in four styles, on either side, that starts the chat with the product the shopper is looking at.
AI shopping assistantAn optional AI chat that answers shoppers' questions about your products, prices, stock, delivery and returns from your own store, with links, on your own AI key and a daily limit you set.
Who's onlineA live view of the shoppers on your store: what each is looking at, their cart, where they came from, a 30-minute chart, an activity stream and an optional chime for new orders, plus a small live version on your dashboard.
Phone appPut the admin on your phone's home screen like an app, with a notification and sound for every new order, quote request and return. No app store, no cost.
AI admin assistantAsk the admin about sales, orders still to send, low stock or how to do something, and get answers from your own figures and the manual. It only reads, and follows each staff member's permissions.
Share buttonsShoppers share a product on WhatsApp, Facebook, X, Pinterest, LinkedIn, Telegram or by email, copy its link, or use their phone's own share menu.
Smart cartUpdates in place, remembers the chosen picture and suggests extras.
Currency switcherPrices in the shopper's currency at live rates, your own fixed rate, or with a margin added.
Customer accountsOrder history and sign-in with Google, Facebook or Apple.
Order againPick items from a past order, untick what isn't needed and change quantities.

Checkout and payments 9

Every popular way to pay in South Africa.

PayFastCards, Instant EFT and more.
Yoco, Ozow, Paystack and Peach PaymentsCards, Apple Pay, Google Pay, instant EFT and buy-now-pay-later, confirmed automatically.
PayPal and EFTWith proof-of-payment upload for EFT.
Payflex, PayJustNow and Happy PayBuy now, pay later in interest-free instalments, with "Or 4 payments of R …" under prices, shown only for orders each provider takes.
Gift vouchers and store creditSpend a voucher balance at checkout, over as many orders as it lasts.
Guest checkoutNo account needed: guests are saved as customers too.
Billing addressShoppers can give a billing address that differs from the delivery address, shown on the order and the tax invoice.
VAT-readyPrices with or without VAT, tax invoices and your VAT number.
Free delivery thresholdWith a friendly "spend R… more" hint.

Promotions and loyalty 17

Bring shoppers back and reward the loyal ones.

Sale makerSchedule a store, category or product sale that starts and ends by itself.
Sale price on one productStraight from the product page, with dates.
Discount codesPercentage, rand off or free delivery, with limits, dates and minimum orders.
Personal couponsA one-use code only one customer can use, emailed from their page.
Single-use code batchesGenerate hundreds of codes for flyers or events, download as CSV.
First-order codesOnly for people who haven't bought before.
Loyalty pointsCustomers earn on every order and spend points at checkout.
Refer a friend"Give R50, get R50": each customer gets a link to share, friends get money off their first order, and a voucher thanks the customer once that order is kept.
Sell gift vouchersEmailed as soon as they're paid, nothing to post.
Quantity discounts"Buy 3, save 10%", with the price updating as they choose.
Subscribe & saveShoppers get coffee, pet food or skincare delivered every 2 to 8 weeks for less; each repeat order is made on its date with a reminder and a pay link, and they skip, pause or cancel from their link.
Bookings and appointmentsSell time through the same checkout: treatments with staff to choose from, classes with seats, and rentals by the day or hour. A calendar of free times, places held while they pay, never double-booked, "Add to calendar", reminders, online cancel or reschedule within your policy, and a printable day sheet.
UpsellsRelated products and "frequently bought together".
Facebook and TikTok pixelsMeasure which ads lead to sales with the Meta Pixel and TikTok Pixel, loaded only for shoppers who accept cookies.
Abandoned-cart remindersA friendly email with their saved cart.
WhatsApp for ordersOrder confirmations, payment received, "on its way" with the tracking link, ready to collect and delivered by WhatsApp, plus one cart reminder, only to shoppers who opt in at checkout. A "Chat to order" button on product pages, and every message logged on the order.
Back-in-stock and price-drop alertsShoppers leave their email on a sold-out option or a price they'd like lower, and get one email when it's back or cheaper. You see the most-wanted products.

Delivery and international 10

Live courier prices and shipping made simple.

Live courier quotesThe Courier Guy, Bob Go, Fastway, Courier IT, CitiSprint, DHL and FedEx, with your own markup. Through Bob Go, show couriers such as RAM and Skynet by name.
Lockers and pickup pointsCustomers choose a PUDO locker or Pargo pickup point at checkout: search by suburb or use their location.
Same-day deliveryUber Direct same-day delivery to the towns or postcodes you choose, booked from the order with Uber's live tracking link.
Any courier, by handAdd Dawn Wing (DPD), RAM, Skynet, Globeflight, Paxi, PostNet, Picup or your own courier with your prices, door, counter-to-counter or local same-day; enter the waybill and the customer gets a tracking link.
Parcelninja fulfilmentSend paid orders to the Parcelninja warehouse by SKU; the courier's waybill and tracking come back by themselves.
Book couriersPrint waybills from the order page, with automatic tracking updates.
Flat rate, free and collectionChoose what suits you, per country.
Dispatch countdown"Order within 2 h 13 min for dispatch today" and an estimated delivery date, skipping weekends, South African public holidays and your own closed days.
Delivery days & time slotsShoppers choose the day and time for local delivery or collection, with a limit per slot, extra fees for busy slots, lead times, cut-offs and public holidays closed, plus a printable day sheet. Perfect for farm stalls, florists and food shops.
Selling abroadChoose countries, export zero-rating and international couriers.

Orders, refunds and returns 12

Handle every order from placed to refunded.

OrdersCreate, edit and bulk-update orders, with invoices and packing slips.
Status changes, emailed or notChange an order's status in one step with a note for the customer, and choose whether they're emailed. Every change is noted on the order's timeline.
Completed ordersMark orders completed once they're delivered or collected, one at a time or many together, with an "Order completed" email you can reword or switch off.
Point of saleSell in person at a market, pop-up or your counter from a phone or tablet: tap or scan products, give discounts, take cash (with change worked out), card machine or EFT payments, and send the receipt by WhatsApp or email. Stock and reports stay in step with your online store.
Load-shedding-proof tillThe point of sale keeps selling with no power at the router or no internet: sales are saved on the device and upload by themselves when you're back online, never twice. Anything unusual, like stock that also sold online, is listed for you to check.
Partial refundsRefund chosen items, delivery or any amount, as often as needed.
Lay-byShoppers pay a deposit and the rest monthly, with reminder emails; you see what's owed, and the order ships once it's paid up.
Refund as store creditA voucher code emailed to the customer automatically.
Return requestsCustomers ask from their order page; you approve or decline.
Order updatesSend "Being prepared", "Delayed" or your own update from the order page: emailed to the customer and shown on their order page.
Refund and return emailsCustomers always know what's happening.
InventoryA stock ledger per SKU, low-stock alerts and stock takes.

Customers 5

Know your customers and look after them.

Guests and registered customersSee who has an account at a glance.
Add customers by handAnd invite them to set up an account.
Order on their behalfA new order with their details already filled in.
Sign in as a customerSee what they see, recorded in the activity log.
Customer historyOrders, spend, consent and points in one place.

Running your store 11

A clear view of your business, every day.

DashboardSales charts and widgets you can move, resize and lock.
Profit and marginA dashboard widget with the profit on what you sold and your most profitable products.
Shop-window TV screenToday's sales counting up, a daily goal bar, shoppers online, the latest orders, top products and the last 7 days on a TV, with a secret link for a smart TV or old tablet. No customer names are shown.
Reports and exportsCustomers, products and orders to spreadsheets.
Export for your accountantSales invoices and credit notes for any period, ready to import into Xero or Sage (or as a plain CSV), with VAT worked out line by line, plus a payments file for matching the bank.
Xero, Sage and QuickBooks connectionConnect your own Xero organisation, Sage business or QuickBooks Online company and every paid order becomes an invoice with its payment, and every refund a credit note or refund, by itself, or straight away with Send now. Nothing is sent twice, and problems are explained in plain words with a Retry button.
Editable emailsEvery email to customers, with previews and test sends.
Your sending addressChoose the address and sender name your store's emails come from.
Tidy admin menuGrouped menus that open and close, on the side or along the top.
Clean install, theme layout or demoStart with a clean store, with any starter theme and its home page layout on placeholder pictures, or with one of the complete demo designs and its sample products, and remove the samples in one go any time.
Built-in user manualPlain-language help for every part of the store, with screenshots, a contents page and search, in English, Afrikaans, isiXhosa, isiZulu and Sesotho.

Staff and access 11

Give everyone on your team exactly the access they need.

Your own rolesCreate roles like "Product editor" or "Packer" by ticking what each may see and do.
Fine-grained switchesAround 35 of them, across orders, customers, reports, catalogue, marketing, the online store and settings.
Page builder accessChoose who may edit pages, the theme, pop-ups and wording, and who may not.
Hidden and refusedAnything not ticked disappears from the menu, and its pages and actions are refused.
Changes apply straight awayWiden or narrow a role and everyone with it is updated at once.
Ready-made rolesManager, Fulfilment, Content editor and Customer support to start from.
Remove or correct staffDelete a staff member or fix their sign-in email; their past actions stay on record.
Invite staff by emailNew staff get a link to choose their own password, so you never have to send one.
Admin your wayEach person keeps their own light or dark mode, menu layout and accent colour.
Activity logSee who changed what, and when.
Store hubRun several SaleCart stores from one admin: see each one's status, version, Code check, sales, orders waiting and low stock, combined order and low-stock lists, and open any store's admin in one click, with exactly the role its owner approved for each staff member.

Search engines 7

Be found on Google.

Search-friendly pagesClean addresses, product rich results, a sitemap and redirects.
Google previewSee how each product will look in search results as you type.
Search-friendly picture namesEvery picture gets a short, descriptive file name from its product, banner or brand, for Google Images and AI search, and older pictures can be renamed in one go with old links still working.
Google Shopping and Meta feedsProduct feeds for free listings on Google Shopping and for your Facebook and Instagram shop, with every size and colour, sale prices and stock kept up to date.
Sell on BobShopList your products on BobShop, South Africa's marketplace, through a private product feed it reads every day, with your own markup, stock buffer and category matches.
Sell on Takealot and Amazon.co.zaOne stock count, orders flow in: connect your own seller accounts, choose the products to list by SKU, and stock and prices are kept up to date with your own price adjustment and stock buffer. Marketplace orders come in as orders here and take the stock, without emailing the marketplace's customers.
Starter legal pagesFor POPIA, ECTA and the CPA, plus delivery, returns and warranty pages.

Security and privacy 9

Secure by design, from day one.

Two-step sign-inFor staff (app or email code), with trusted devices.
Strict security headersAnd protection against common attacks.
POPIA toolsConsent records, customer data export and erasure.
Nightly encrypted backupsWith a weekly restore test.
Off-site backupsNightly encrypted copies to your own SFTP/FTP server, Dropbox or Google Drive, with pictures, keep rules and a checked one-click restore.
Admin IP allow-listAnd new-device alerts.
No back doors for staffManaging staff can't be used to gain more access, and only an owner can touch an owner's account.
Sessions that follow the passwordChanging a password signs out every other device.
Code checkSee if your store's code was changed, before updating: every file is checked against Afriweb's signed list.